AirTran Airways and Atlanta Falcons Launch Giant Bird in the Sky

Sunday, October 18th, 2009

Falcons 1Look in the sky, it’s a bird, it’s a plane, it’s Superman…no wait. It’s a black plane accented in red and white so it must be Falcons 1, the AirTran Boeing 717 decked out in Atlanta Falcons football team colors. The one-of-a-kind custom-painted plane debuted Oct. 13 and marks the first time in AirTran Airways’ history an aircraft has been co-branded from tail to nose.

“There’s no better way to celebrate our partnership than to launch the best looking airplane in the sky,” said Tad Hutcheson, AirTran Airways’ vice president of marketing and sales. “Falcons 1 will serve millions of passengers and act as a constant reminder of our winning team, the Falcons and AirTran.”

The partnership between the football team and the airline was announced last month and includes joint promotions, signage at the Georgia Dome, and advertising featuring Atlanta Falcon players in uniform in addition to Falcons 1.

“What an awesome privilege it is to have such a great looking airplane flying around the country in our honor,” said Jim Smith, Atlanta Falcons vice president of marketing. “We are so pleased to know that passengers everywhere will see the Falcons and AirTran logos flying side-by-side for years to come.”

The unveiling of Falcons 1 was done in style. To mark breast cancer awareness month, members of the Atlanta Falcons drumline and cheerleaders pulled the 100,000 pound aircraft for the charity Breast Friends, Inc. AirTran Airways donated $10,000 to the charity.

While the exterior is made up in Falcons football team colors, the interior remains the same, which we imagine is to avoid any NFL rivalry in the sky.


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